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How It All Comes Together ~ The Process


During this phase of your project we will be working closely with your organization to determine what kinds of content you have, what else we may need, and where the gaps are as far as what your content says about your business / how your business communicates with your target audience. This phase helps us to better understand your business needs and how we can deliver the best solution to those needs. We will start to explore your messaging during this phase.

Client feedback during this phase:

I now have more insight

"Through this process you are making me think about my business in a totally new way. I really appreciate you taking the time to take a thorough look at my business with me. I now have more insight into why I do what I do and how to communicate that passion to my target audience."

So informative and helpful

"This is so informative and helpful, so thank you so much! We have so much to get through and I really appreciate your input. This is just great what you wrote and thank you so much!"

Sitemap & Prototype

With the information gathered in Discovery we will create a preliminary visual sitemap outlining the primary pages and navigation for your site. Using that sitemap we will create a (very) rough interactive prototype that we can review together. The purpose of this phase is to ensure that we are all on the same page regarding the overall structure of your new website.


Once we have a consensus on the sitemap and rough prototype, we will start work on the overall design concept. This phase involves not only selecting fonts and colors, etc. to match your branding, and starting to determine the layout of specific pages, but we will also dive deeper into your content.

Since "content dictates design" we will design the site around the existing content and sort out any content that is duplicate or unnecessary. We will advise you on any messaging that may need to be adjusted from a marketing perspective.


At this point in the project, we get to work on building your site! In a few weeks we will emerge with a beautiful new website that effectively communicates who you are, what you do, and why people should work / buy / visit / interact with you!

Site Review

This is when you get to see the (nearly) finished site! We will review the site together and a final punch list will be compiled for items to complete prior to site launch.

Any additional major revision requests need to be sent within 48 hours of this meeting to be considered for this phase, additions after this point will be addressed via change order.

Client feedback during this phase:

The site FEELS like me

"I am so in awe. The site FEELS like me. I mean it really, really, really feels like me. You created a very polished but authentic site that reflects me well. I honestly do not feel I could have found anyone who would have communicated my image and message better. I genuinely feel I will get the exact client that I am looking for with this site! The edits that I have are minor and few. Here they are..."

Oh my god...

"OH MY GOD!!! Ok, so we still need to work on messaging...but at first glance...THE SITE IS BEAUTIFUL"


3.. 2... 1! Final testing and debugging on the hosting server before the site goes live... AND OFF IT GOES!

Once the site is live, we provide 30 days of complimentary maintenance and support to ensure that everything is working correctly and to resolve any potential kinks that may arise. After the 30 days, the site is all yours! Of course, we offer ongoing maintenance packages to keep your website humming along. We also provide digital marketing support to help you grow and succeed online!

Client feedback during this phase:

Thank you from the bottom of my heart

"I wanted to thank you again for my website. I spoke to two people yesterday that had already decided to work with me before ever speaking to me because of my website. One woman works as a small business counselor and specifically said my site was well done and her deciding factor. 
You really helped me communicate myself in a transparent but polished way and it's getting me ideal clients......still. 
You are amazing. I appreciate you so much, and I can't wait to book a strategy session with you this spring and uplevel my business.  You really are a goddess. 
Thank you from the bottom of my heart. 


Skilled at knowing what suits her clients

"When it comes to designing and building websites, Sara certainly knows her stuff and is very good at what she does. Sara is also very skilled at knowing what suits her clients and designing with their character in mind. She is a joy to work with!"

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