Thoughts about marketing, site development, current projects, and more...
A conversion goal can be minor and cumulative – view product – or major – add to cart + complete transaction – and varies depending on your business type. When developing a new website or a redesign strategy, we want to be sure to clearly define what conversion goals are best suited for your business and optimize your site towards those goals. Examples of varying degrees of website conversion goals: Blog Read content / page view Comment Share on social media Read additional articles / keep on site Print, bookmark, save for later (Pocket, Pinterest, etc.) Subscribe to updates Click on product pages Submit contact form…Read More
Website design and development for Jennifer Egger’s blog “Authentic Insights” Website Blog About Speaking Custom sortable “bookshelf” recommended reading page Custom testimonials & speaking topics Client list RSS email feed to automatically send new posts to MailChimp mailing list Social media integration – share, autopost to social, follow/like [envira-gallery id=”693″]Read More
Today – April 21, 2015 – the official Google mobile algorithm rolls out. While some are calling it “Mobilegeddon”, I see it as an excellent opportunity to improve our UX (visitor’s user experience)! This cracks me up >>>> Anyone who uses the internet has suspected for a while that the rise of mobile and tablet use would greatly impact the way we consume digital content. It brought an inherent challenge to the way we approach the creation and display of content for businesses and marketers alike. As a web developer does this scare me? Nope. Not even a little bit. I’ve always taken mobile responsivity…Read More